MEET BOBBIE

A European-style infant formula you can feel confident recommending

MEET BOBBIE

A European-style infant formula you can feel confident recommending

MEET BOBBIE

A European-style infant formula you can feel confident recommending

Organic infant formula with iron

Milk-based powder formula created by the only female-founded U.S. infant formula company

Complete nutrition
for full-term infants
Meets all FDA and most EU requirements
Created by a
mom-led company

What's in the can?

Bobbie is made in the U.S. and uses premium organic ingredients sourced from reputable suppliers, while prioritizing local farms, family-run businesses, and small-batch operations in the U.S. wherever possible. If formula is part of your patient's feeding journey, now you have an option that you can feel confident recommending.

Learn More

20mg/100kcal DHA

100% Lactose

60% Whey, 40% Casein 

1.2mg/100kcal Iron

ABOUT OUR COMPANY

Bobbie is founded and led by moms

Bobbie is fueled by personal experiences. We are a team of food & nutrition scientists, regulatory experts, innovators, and health care professionals, who developed an infant formula for our own babies, and your patients.

We exist to bring peace of mind to parenting by shifting the scrutiny of how we feed to what we feed. Simply put, if you choose to feed your little one formula, it should be undeniably good, and we will be here to support you — whatever your decision.

Our Story

Meet Bobbie’s medical experts

Building a next-generation infant formula company takes a village, so we’ve hand-picked the best science, medical, and wellness experts to be our North Star from decision making to development. They include Pediatricians, Scientists, OB/GYN’s, Dietitians, Lactation Consultants, Nurses, Doulas, and more. We lead with science and are backed by medical professionals just like you.

Meet Us

Research backed by Bobbie Labs

To truly move the field of infant feeding forward, the world needs more data. That’s why we launched Bobbie Labs — an innovation hub where we bring together multidisciplinary thought leaders to study three critical areas of infant feeding: nutrition, society, and planet. Through Bobbie Labs, we fund ground-breaking research whose discoveries will impact infant feeding knowledge, innovation, policy, and programs for generations to come.

Explore Bobbie Labs

Resources for practitioners and patients

To help you stay up-to-date on the latest infant feeding insights, we’ve developed fun and easy educational content, from podcasts to Instagram stories. Are you a registered dietitian? See our content for Continued Professional Education Units (CPEUs).

See all resources
FEATURED RESOURCE
Understanding Chronic Low Milk Supply: What is it and how to support parents

What is chronic low milk supply and how to support parents who can’t make enough milk.

Hear from medical professionals

Health care professionals trust Bobbie to nourish their patients (or own babies) as a sole source of nutrition or as a supplement to breastfeeding. Want to share your thoughts about Bobbie?
Share your testimonial

“I’m overwhelmingly thankful for a formula option that is nutritious, clean, transparent, and mother focused. I believe that mothers should have an option like this one, and better education on how to thrive when breastfeeding isn’t right for us. If you are looking to work formula into your feeding journey, I can highly recommend this brand!”

Rachael Hollinger

Postpartum Doula

“I recommend Bobbie because I am intimately aware of the high quality of the processes and ingredients used to manufacture it. Furthermore, the team behind product development and scientific affairs at the manufacturing site is composed of people of integrity and long-standing experience in formulating products for pediatric nutrition.”

Pedro Prieto, MA, MS, PhD

Nutrition Scientist & Bobbie Medical Advisor

“I love that Bobbie is an American made infant formula providing parents an organic option inspired by real life when exclusive breastfeeding is not possible.”

Urmeka T Jefferson, PhD, RN

Nurse, Professor, & Bobbie Scientific Advisor

“We are current Bobbie subscribers! I love that it’s certified clean, backed by mothers who are physicians like me, doesn’t smell or stain like other formulas, and my daughter has regular soft poops!! I recommend it to EVERYONE formula feeding! I also love that they boldly promote formula feeding! It’s empowering for those of us that can’t or choose not to breastfeed!”

Megan Lambeth, DO

Mom & OB/GYN

“Bobbie is one of the first things I suggest to new parents. As a mother and a nurse, I wholeheartedly trust the ingredients and their sourcing. In all aspects of parenting, it’s key to reduce friction - Bobbie feels like a true support to our family’s success and gives us one less thing to analyze. The company is truly in your corner.”

Courtney Johnson, RN, MSN

Mom & Nurse

“I discovered Bobbie, the only mom led and founded infant formula company in the US with an organic, European Style recipe that meets all FDA requirements. I love Bobbie’s passion for breaking that stigma and providing a well-researched + high quality formula.”

Dylan Murphy, RD, LDN

Mom & Dietitian

“I love Bobbie because of the people. They are parents, many of them women, who have first hand experience in the feeding journey. The people at Bobbie truly care about the people they are servicing, the parents who lose sleep trying to figure out how to best care for the most precious of our humankind, babies.”

Jadah Parks Chatterjee, RN, IBCLC

Nurse, Lactation Consultant, & Bobbie Medical Advisor

“Bobbie is a formula that I can feel good about giving my child and recommending to others. The clean label certification is really important to me and ensures I’m giving my baby everything they need without anything they don’t. We’ve also had the most pleasant experience introducing Bobbie into his diet. My baby seems to tolerate, and even prefer, the Bobbie formula even better than breastmilk!”

Morgan Sowers, PhD, MBA, RD

Mom, Scientist, & Dietitian

“I'm proud to be a part of the Bobbie team because it was founded by parents who balance the reality of parenting with the science of infant nutrition. I love Bobbie because it provides parents with an FDA registered organic European style formula option.”

Anthony Porto, MD, MPH, FAAP

Pediatrician, Gastroenterologist, & Bobbie Medical Contributor

"I love that Bobbie is disrupting the formula industry in the US, something that has LONG needed to happen. I am so happy to recommend this product which I can truly stand behind. Not only do I love the product, but I love the brand, they truly care about their families and live out their mission by the choices they make in sourcing and distributing."

April Segal, PharmD, BCPS, APh

Pharmacist

“I love Bobbie because of their mission to eliminate the stigma surrounding formula use. I recommend Bobbie because they use high quality ingredients. I'm proud to be a part of the Bobbie team because of their mission.”

Régine Brioché, MD, FAAP

Pediatrician & Bobbie Medical Advisor

“Their formula puts me at ease thanks to their clear instructions, ingredient transparency and their Clean Label Project Purity Award and Pesticide-Free certification. Their product has been tested for over 400 industrial and environmental contaminants including heavy metals, pesticides residue and plasticizers.”

Tracy Lockwood Beckerman, MS, RD

Mom & Dietitian

“I'm proud to be a part of the Bobbie team because I am able to impart my expertise in nutrition and science to ensure that babies now and in the future have the most nutritious start at life! I recommend Bobbie because this company has listened to parents and they’re committed to optimizing their products with evidence-based research and ingredients.”

Leanne Redman, PhD, FTOS

Nutrition Scientist & Bobbie Medical Advisor

“I use it to supplement one of my twins when I don’t have enough breastmilk. He easily switches from breast to Bobbie. I chose this formula because it is organic, top quality, and they’re the only formula company that raises awareness about the mental health difficulties that often come with feeding babies AND provide support.”

Caitlyn Zinn, DO

Mom & OB/GYN

“I love Bobbie because it is an organic European style formula, which is something parents have been looking for, but it meets FDA requirements so I don't have to worry that my patients will suffer from any nutritional deficiencies. I am proud to be part of the Bobbie team because it's a team of people dedicated to science and dedicated to parents.”

Lauren Crosby, MD, FAAP

Pediatrician & Bobbie Medical Advisor

"I was shocked when I became a mom and saw the first ingredient in a popular brand of formula was "corn syrup solids" - this is not something I learned in PA school! I love that Bobbie formula is modeled after breastmilk, meet all FDA requirements, and contain purposeful ingredients."

Allison, PA-C

Mom & Physician Assistant

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