Bobbie is an infant formula made in the U.S. that meets all FDA requirements and most of the EU nutritional requirements for infant formulas.
Like popular EU formulas, Bobbie is an organic infant formula that uses lactose as the source of carbohydrate, it’s easy to digest, and meets EU standards for DHA. We use premium organic ingredients sourced from reputable suppliers while prioritizing local farms, family-run businesses, and small-batch operations in the U.S. wherever possible.
Bobbie's recipe is inspired by EU nutritional requirements for infant formula. Like popular EU formulas, Bobbie uses lactose as the source of carbohydrate, is organic and non-GMO, is easy to digest, and meets EU standards for DHA.
Bobbie is manufactured right here in the U.S. in FDA-registered facilities in Ohio. Our manufacturer maintains world-class quality standards while also meeting USDA Organic, Kosher, Halal, and FDA quality standards.
Bobbie is developed for healthy term infants. Powdered infant formulas, like Bobbie, are not sterile and should not be fed to premature infants or infants who are immunocompromised unless directed and supervised by the baby's health care provider.
In 2019, the FDA issued a notice regarding our product due to a regulatory issue, and we voluntarily recalled our product while we addressed their concerns. We spent the following 14 months working closely with the FDA and brought our current formulation of Bobbie to market in January 2021 with the FDA's green light. At Bobbie, we believe our scars make us stronger. Whether from birthing a baby or a business, we are smarter and better able to serve you because of what we've been through.
Bobbie Organic Infant Formula provides 20 mg of DHA per 100kcal.
Bobbie meets the EU requirement for DHA in infant formula, in the U.S. there is no amount of DHA that is required in infant formula.
Bobbie Organic Infant Formula provides 34 mg of ARA per 100kcal.
Bobbie Organic Infant Formula does not contain lutein. If you’re looking for ingredients that support eye health, our formula provides 20 mg/100 kcals of DHA, which supports the development of baby's eyes.
Bobbie Organic Infant Formula has a whey to casein ratio of 60:40, similar to mature breast milk.
Bobbie Organic Infant Formula provides 1.2 mg of iron per 100 kcal.
Bobbie is one of the only U.S. formulas meeting both EU & U.S. requirements for iron.
The amount of iron that Bobbie provides is slightly lower than the average U.S. infant formulas. We consciously made this decision based on the latest scientific research to ensure that the amount of iron supports the healthy growth and development of infants, while also minimizing digestive upset, which may occur at higher levels. At 1.2 mg/100kcal, Bobbie is the only U.S. infant formula that meets both EU & U.S. requirements for iron.
At Bobbie, we keep things simple, and that includes our recipe. Our recipe is nutritionally complete, containing only what babies need to thrive – high-quality carbohydrates, fats, proteins, vitamins, and minerals.
The scoop measurement should be used when preparing/dosing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons.
Currently, we are only offering powdered infant formula.
20,500,000+ bottles of Bobbie have been enjoyed by babies across all 50 states.
Bobbie Organic Infant Formula is not currently WIC eligible.
Every journey is different, and parents deserve to be supported in their decisions. They also need access to resources—whether it's breastfeeding support or to formulas that are right for their babies in a format that does not stigmatize or shame. We are constantly evaluating our pricing because we believe all families deserve access to a variety of feeding options, as infant feeding is not a one-size-fits-all. We also made the conscious decision to build a giveback program into the foundation of our business. For every can of Bobbie sold, we will be donating a bottle of Bobbie to a milk-insecure baby in the U.S..
Yes! The HCPCS code for Bobbie Organic Infant Formula is B4158.