BOBBIE MEDICAL FAQS

Frequently asked questions about Bobbie

About Bobbie

What is Bobbie? How is it different?

Bobbie is an infant formula made in the U.S. that meets all FDA requirements and most of the EU nutritional requirements for infant formulas.

Like popular EU formulas, Bobbie is an organic infant formula that uses lactose as the source of carbohydrate, it’s easy to digest, and meets EU standards for DHA. We use premium organic ingredients sourced from reputable suppliers while prioritizing local farms, family-run businesses, and small-batch operations in the U.S. wherever possible.

What does “European-Style” mean?

Bobbie's recipe is inspired by EU nutritional requirements for infant formula. Like popular EU formulas, Bobbie uses lactose as the source of carbohydrate, is organic and non-GMO, is easy to digest, and meets EU standards for DHA.

Where is Bobbie manufactured?

Bobbie is manufactured right here in the U.S. in FDA-registered facilities in Vermont and Ohio. Our manufacturer has over four decades of experience making infant formula and is regularly audited for safety and compliance by the FDA and third-party agencies. In addition, our manufacturer maintains world-class quality standards while also meeting USDA Organic, Kosher, Halal, and FDA quality standards.

Is Bobbie appropriate for NICU or premature babies?

Bobbie is developed for healthy term infants. Powdered infant formulas, like Bobbie, are not sterile and should not be fed to premature infants or infants who are immunocompromised unless directed and supervised by the baby's health care provider.

What happened with the FDA Recall in 2019?

In 2019, the FDA issued a notice regarding our product due to a regulatory issue, and we voluntarily recalled our product while we addressed their concerns. We spent the following 14 months working closely with the FDA and brought our current formulation of Bobbie to market in January 2021 with the FDA's green light. At Bobbie, we believe our scars make us stronger. Whether from birthing a baby or a business, we are smarter and better able to serve you because of what we've been through.

Our Ingredients

How much Docosa-hexaenoic acid (DHA) is in Bobbie?

Bobbie Organic Infant Formula provides 20 mg of DHA per 100kcal.  

Bobbie meets the EU requirement for DHA in infant formula, in the U.S. there is no amount of DHA that is required in infant formula.

How much Arachidonic acid (ARA) is in Bobbie?

Bobbie Organic Infant Formula provides 34 mg of ARA per 100kcal.

How much Lutein is in Bobbie?

Bobbie Organic Infant Formula does not contain lutein. If you’re looking for ingredients that support eye health, our formula provides 20 mg/100 kcals of DHA, which supports the development of baby's eyes.

What is the Whey-to-Casein ratio in Bobbie?

Bobbie Organic Infant Formula has a whey to casein ratio of 60:40, similar to mature breast milk.

How much Iron is in Bobbie?

Bobbie Organic Infant Formula provides 1.2 mg of iron per 100 kcal. 

Bobbie is one of the only U.S. formulas meeting both EU & U.S. requirements for iron.

Why is your formula lower in Iron than most U.S. options?

The amount of iron that Bobbie provides is slightly lower than the average U.S. infant formulas. We consciously made this decision based on the latest scientific research to ensure that the amount of iron supports the healthy growth and development of infants, while also minimizing digestive upset, which may occur at higher levels. At 1.2 mg/100kcal, Bobbie is the only U.S. infant formula that meets both EU & U.S. requirements for iron.

Why doesn’t Bobbie include bioactive ingredients like MFGM, Probiotics, or Prebiotics?

At Bobbie, we keep things simple, and that includes our recipe. Our recipe is nutritionally complete, containing only what babies need to thrive – high-quality carbohydrates, fats, proteins, vitamins, and minerals.

Caloric & Mixing Information

How many calories per gram?

Bobbie Organic Infant Formula provides 5.2 kcal per gram. To get all the product details, download our Medical Spec Sheet.

How many calories per scoop?

Bobbie Organic Infant Formula provides 44 kcals per unpacked level scoop. To get all the product details, download our Medical Spec Sheet.

How many grams per scoop?

Bobbie Organic Infant Formula provides 8.5 grams per unpacked level scoop. To get all the product details, download our Medical Spec Sheet.

How many grams of protein per gram of powder?

Bobbie Organic Infant Formula provides 0.1 gram of protein per gram of powder. To get all the product details, download our Medical Spec Sheet.

What is the osmolality?

The osmolality of Bobbie Organic Infant Formula is 308 mOsm/kg H2O. To get all the product details, download our Medical Spec Sheet.

What is the displacement?

Each scoop of Bobbie Organic Infant Formula adds about 0.2 fl oz to the amount of prepared formula. To get all the product details, download our Medical Spec Sheet.

What household measurement can be used instead of the scoop?

The scoop measurement should be used when preparing/dosing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons.

Do you have mixing instructions for different calorie levels?

Yes! We have reconstituting instructions for 22 kcal and 24 kcal per fl oz. Click here to download our Calorie Concentration Chart.

Do you have mixing instructions to fortify breastmilk?

Yes! If you are a health care professional, we will happily share this with you. Please e-mail us via medical@hibobbie.com.

In what format is Bobbie sold? (powder, concentrate, ready-to-feed)

Currently, we are only offering powdered infant formula.

Product Accessibility

How many babies have consumed Bobbie so far?

20,500,000+ bottles of Bobbie have been enjoyed by babies across all 50 states.

Is Bobbie available in hospitals?

Yes, Bobbie is on multiple hospital formularies. If you’d like to make Bobbie available at your hospital you learn more here.

Is Bobbie available through WIC?

Bobbie Organic Infant Formula is not currently WIC eligible.

What is Bobbie doing to ensure affordability and accessibility of its product to all families?

Every journey is different, and parents deserve to be supported in their decisions. They also need access to resources—whether it's breastfeeding support or to formulas that are right for their babies in a format that does not stigmatize or shame. We are constantly evaluating our pricing because we believe all families deserve access to a variety of feeding options, as infant feeding is not a one-size-fits-all. We also made the conscious decision to build a giveback program into the foundation of our business. For every can of Bobbie sold, we will be donating a bottle of Bobbie to a milk-insecure baby in the U.S..

Can I share a Bobbie offer code with my patients?

Absolutely! We provide medical professionals offer code tear-pads that allow you to share 20% off the first purchase. You can place an order here.

Can I get product samples to share with my patients?

If you work at a Pediatric Office, you can apply for our Pediatric Office Sampling program. Click here to learn more and apply.

Do you have an HCPCS code?

Yes! The HCPCS code for Bobbie Organic Infant Formula is B4158.

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